The Brand Consistency Test

The Brand Consistency Test a simple tool to help you evaluate if something is consistent with your brand goals and direction, and if it's beneficial to your target audience.

You can use this tool to evaluate:

  • A project
  • A piece of content
  • A product
  • A new direction
  • and more!

Use the sliders to answer each question as it pertains to what you're evaluating.

If the answer to the question is "Not at all", leave the slider all the way to the left. If the answer is "Definitely", move the slider all the way to the right. If it's somewhere in-between, use your discretion to give it a score.

You'll see the results live at the bottom of your screen. Make sure you answer each question as honestly as you can!

For more information on how to use this tool, listen to Behind the Brand e49: The Litmus Test for Brand Consistency.

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The Brand Consistency Test

1. Does it advance my mission?

Not at all Definitely Score: 0

2. Does it reflect my brand values?

Not at all Definitely Score: 0

3. Will it bring my target audience closer to their version of success?

Not at all Definitely Score: 0

4. Will it bring me closer to my brand goals?

Not at all Definitely Score: 0

5. Will it bring me closer to my version of success?

Not at all Definitely Score: 0

6. Does it match my brand style, aesthetic, and/or visual presentation?

Not at all Definitely Score: 0

7. Will it be simple for my target audience to understand?

Not at all Definitely Score: 0

8. Is it something I can sell, or use for the purpose of selling something else?

Not at all Definitely Score: 0

9. Will it improve the perception my target audience has about my brand?

Not at all Definitely Score: 0

10. Is it related to the things I’m already doing in my brand?

Not at all Definitely Score: 0

Total score: it
Inconsistent
Consistent
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